La Pajarita

Branding & CreativityCommunication & Social Media

We open the map

La Pajarita, one of the leading brands in paints, decoration, and DIY in our country, needs to unify its communication under the same strategic and graphic concept to provide coherence and professionalize all its media.

We work hand in hand with their marketing department to standardize communication and make each campaign and support effective in particular.

We set the course

With the collaborative efforts of the creative team, account management, and marketing, we work on each of the briefings to achieve designs suitable for the brand's new tone and its specific needs for each defined business area and product.

A focused and customized approach that is reflected in attractive pieces and campaigns that deliver real results. A strategic effort to ensure that all these actions align with La Pajarita's overall focus.

We reached the goal.

More than a year of the journey traveled alongside a brand that is becoming increasingly recognizable and remembered by its various audiences... and a complete roadmap drawn to continue supporting La Pajarita in its ongoing growth.