We open the map
Launching a new product is always a challenge... but it's even greater when it's proposed by one of the country's most famous chocolatiers. With this context, we open the map and start outlining the strategy for the design of the packaging and product experience for pastry chef David Pallàs' range of artisanal chocolate bars.
A range of 3 products with one common feature: one kilogram of chocolate in three varieties handcrafted by Pallàs himself (70% cocoa with caramelized hazelnuts and toasted sesame, milk chocolate with hazelnuts and corn nuts, and white chocolate with honey and salted fried peanuts).
We set the course
Under the concept of 'chocolate for all the senses,' we worked on a design that is attractive from the moment it is presented and invites you to play with the packaging itself: when opening it, while consuming the product, and even after finishing it!
We created up to four different designs to further personalize the product, distinguishing between Christmas, love-themed, and generic themes. All of them come with their own sleeves (which can be combined) and inner messages that encourage interaction.
Can we enhance the experience even more? Yes, with the 'Onza Game': a fun, customized version of the popular board game that encourages sharing the product with your loved ones through small challenges and tasks.
The packaging is filled with hidden messages in all its nooks and crannies, so the consumer doesn't just open and eat Pallàs' (more than delicious) chocolate.
We reached the finish line
In addition to selling out during the Christmas and Valentine's Day campaigns (among other seasonal events), the design of this packaging won a Silver Cat award at the 2021 La Lluna Valencian Advertising Festival in the packaging category.
A delight for the palate, but also for the eyes (and for fun).
