{"id":6103,"date":"2022-03-23T13:00:45","date_gmt":"2022-03-23T12:00:45","guid":{"rendered":"https:\/\/walkthink.es\/portfolio\/upvers-new-goals\/"},"modified":"2023-09-22T11:16:53","modified_gmt":"2023-09-22T09:16:53","slug":"upvers-new-goals","status":"publish","type":"portfolio","link":"https:\/\/walkthink.es\/en\/portfolio\/upvers-new-goals\/","title":{"rendered":"UPVers, new goals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6103\" class=\"elementor elementor-6103 elementor-170\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f871175 wrapper-smaller elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f871175\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c6e093c elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"c6e093c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-26b97a3\" data-id=\"26b97a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b78718a elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"b78718a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h4 class=\"has-anim\" data-animation=\"charsUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.02\">We open the map<\/h4>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa36e2d elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"fa36e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 class=\"has-anim\" data-animation=\"wordsUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.02\">At Alumni UPV, they wanted to boost both awareness of the organization and the actions and events taking place both inside and outside the University, with the ultimate goal of increasing the number of members in Alumni.\n<br\/><br\/>\nSynergies, entrepreneurship, knowledge dissemination, coaching, mentoring... were the key strengths of the organization that we chose to highlight in the campaign.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c4587 elementor-section-height-min-height wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f5c4587\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-047a309\" data-id=\"047a309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fd7746 elementor-widget elementor-widget-video\" data-id=\"7fd7746\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/walkthink.es\/wp-content\/uploads\/2023\/05\/upvers-logo.mp4\" autoplay=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd9aa4 wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd9aa4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13546d3\" data-id=\"13546d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae09451 elementor-widget elementor-widget-aliothsingleimage\" data-id=\"ae09451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothsingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!--Single Image-->\n<div  class=\"single-image center\">\n\n    \n    <img decoding=\"async\" class=\"has-anim\" data-animation=\"slideLeft\" data-duration=\"1\" data-delay=\"0\" data-color=\"\" alt=\"\" src=\"http:\/\/walkthink.es\/wp-content\/uploads\/2022\/03\/UPVERS-KIOSKO-02.jpg\">\n\n    \n<\/div>\n<!--\/Single Image-->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03a1647 wrapper-smaller elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03a1647\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-234f9e1 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"234f9e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-528966e\" data-id=\"528966e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27823ea elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"27823ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h4 class=\"has-anim\" data-animation=\"charsUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.02\">We set the course.\n\n\n\n\n<\/h4>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5289e64 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"5289e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 class=\"has-anim\" data-animation=\"wordsUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.02\">Considering the high international recognition that the Polytechnic University of Valencia has as leaders in technology, art, and science, and with the aim of highlighting the sense of belonging to the UPV, we introduced the concept of \"turning the ordinary into extraordinary.\"\n<br\/><br\/>\nIn the era of social media, influencers are known for shaping and influencing the decisions of millions of people, while the true role models remain in anonymity.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92f1630 wrapper-fuller elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"92f1630\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5fe9fc\" data-id=\"f5fe9fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-508f726 elementor-widget elementor-widget-video\" data-id=\"508f726\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/walkthink.es\/wp-content\/uploads\/2023\/05\/upvers-evento.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32acd5c wrapper-smaller elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32acd5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c547269\" data-id=\"c547269\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc9fb4e elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"cc9fb4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 class=\"has-anim\" data-animation=\"linesUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.1\">To convey our message, various campaign materials were created:\n<ul><li>Campaign Launch Event<\/li>\n<li>Alumni UPVers Website<\/li>\n<li>Internal Communication Supports within UPV<\/li>\n<li>Branded Content<\/li>\n<li>Outdoor Advertisements<\/li>\n<li>Social Media Posts<\/li>\n<li>Merchandising <\/li><\/ul>\n<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ca2b6f wrapper-wide elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ca2b6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0067b51\" data-id=\"0067b51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-575d7e0 elementor-widget elementor-widget-aliothsingleimage\" data-id=\"575d7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothsingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!--Single Image-->\n<div  class=\"single-image center\">\n\n    \n    <img decoding=\"async\" class=\"has-anim\" data-animation=\"slideLeft\" data-duration=\"1\" data-delay=\"0\" data-color=\"\" alt=\"\" src=\"http:\/\/walkthink.es\/wp-content\/uploads\/2022\/03\/UPVERS-MUPI-01.jpg\">\n\n    \n<\/div>\n<!--\/Single Image-->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4699f elementor-widget elementor-widget-aliothsingleimage\" data-id=\"fa4699f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothsingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!--Single Image-->\n<div  class=\"single-image center\">\n\n    \n    <img decoding=\"async\" class=\"has-anim\" data-animation=\"slideLeft\" data-duration=\"1\" data-delay=\"0\" data-color=\"\" alt=\"\" src=\"http:\/\/walkthink.es\/wp-content\/uploads\/2022\/03\/UPVERS-CC.jpg\">\n\n    \n<\/div>\n<!--\/Single Image-->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9639b45 wrapper-smaller elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9639b45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b3fd644 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"b3fd644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ac9c291\" data-id=\"ac9c291\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f9d490 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"9f9d490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h4 class=\"has-anim\" data-animation=\"charsUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.02\">We reached the goal.\n\n\n\n\n<\/h4>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2bdd9 elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"ff2bdd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <h5 class=\"has-anim\" data-animation=\"wordsUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.02\">We select 5 successful professionals linked to UPV and transform them into true heroes of social change, \"Real Influencers.\" The result...\n<br\/><br\/>\n\n<ul><li>More than a 30% increase in new enrollments in Alumni UPV compared to 2021.\n<\/li>\n<li>Over 1,159% reach on Instagram and more than 11,000 campaign impressions on social media.\n<\/li>\n<li>In outdoor advertising, we reached 2,000,000 people with 11,000,000 impressions throughout Valencia.<\/li><\/ul><\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5804,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[54],"class_list":["post-6103","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-marketing-publicidad-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UPVers, new goals | Walk[Think]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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